When you walk into Fresco, you can feel the difference immediately. It’s clean, spacious, yet cozy, the staff is amazing in their helpfulness and friendliness. It looks like a Whole Foods quality market, but the unbelievable prices are more akin to a neighborhood produce market.
This is all by design, as owner Jon Murga has a vision: to provide a business that will devote itself to bringing awareness, information, and support to the community through the Fresco Community Foundation.
When you shop for groceries a percentage of money spent goes back into the community through the Fresco Community Foundation.
When Jon talks about being there for the community, he means it. During the wind storms earlier this year, with power outages in South Pasadena, Jon opened the market’s large freezers to anyone in the area who needed to store their personal frozen goods until their power came back on.
There’s even a community space in the market, right by the coffee bar, with comfortable chairs, free WiFi. Forget Starbucks, this is the place to hang, surf the net, meet with friends.
You’ll often see Jon there at the market, waiting on customers, and announcing weekly produce specials.
I’d daresay, even if you don’t live in Highland Park/South Pasadena, it’s worth the trip from LA just to shop there
Fresco Community Market
5914 Monterey Rd.
Los Angeles, CA 90042
Phone: (323) 274-1040
Fax: (323) 274-1047